If you weren't aware that the Olympics is a concentrated meat market, then you haven't tuned into beach volleyball yet, or synchronized swimming, or synchronized diving (or badminton, for that matter!)
Anyways, the IOC took notice...
"The UNAIDS, the Beijing organising committee BOCOG and International Olympics Committee are providing 100,000 condoms as part of a campaign on HIV prevention and anti-discrimination. At the Sydney Games in 2000 athletes quickly exhausted a supply of 70,000 and another 20,000 had to be brought in."
The initial plan to distribute 250,000 was met with religious protest, and the numbers were scaled back.
Chinese condom maker, Elasun, is cashing in big time on the Chinese internet with the Olympic sport-themed ad campaign that features cycling, basketball, archery, and swimming.
...The stick-man swimming upstream kind of messes with your head, no? And, the archery, well, that's just brutal.
Condoms to satisfy needs of "young, strong, single" Olympic athletes (The Star Phoenix)
Olympic condom ads (The Sydney Morning Herald)